Nowadays when you see someone on the street donned in yoga pants, running shoes, and a sweat resistant top, who knows if she’s coming from a yoga class or just spending a day at the mall. It has become the norm to incorporate what would typically be viewed as workout clothes into our everyday wardrobe, and for a good reason. Not only are these “athleisure” looks more comfortable than any clothes out there, but it’s hard to deny that flattering curviness you get from a pair of well-fitted leggings. So go ahead, wear that pair of Lululemon leggings and lightweight Nike kicks even if you have no intention of hitting the gym today. If you need more luxury athletic wear in your life, check out the summer’s most popular athleisure brands that fit into every budget.
Founded in 2013, Fabletics is a common household name in the athleisure industry. It first started out as an online only retailer, but has since branched out with over 20 retailer stores. It is most known for its member packages, offering special prices on all athleisure wear for anyone that signs up for a VIP membership. As a VIP member, each month you choose a new outfit, or a variety of items of your choosing that fall within the allotted price range. If you are short on cash, you can skip and receive a credit for the following month. One criticism of the membership is its difficulty to cancel, since you must do it by phone rather than online.
Joylab is one of the newer athleisure brands and is considered to be one of the most budget friendly. It is only found at Target, in stores and online. Women looking for an edgier vibe will love the styles offered by JoyLab, which include everything from wild leggings, stylish high-intensity sports bras, and street worthy jackets. So whether you’re looking to sweat it out or just look and feel your best walking the downtown streets, JoyLab is a fashion-forward option.
The popularity of the Outdoor Voices is made apparent by the company’s rapid growth over the past few years. In 2016 alone, Outdoor Voices grew by a whopping 800%. Even though there is only a handful of retail stores, the online presence is what makes this company tick. Each clothing piece is not only made for style, but also for comfort and functionality. By wearing Outdoor Voices you’ll be able to enjoy your workout at the optimal level, looking like you stepped out of the pages of a fashion magazine.
Girlfriend Collective is the most popular athleisure brand when it comes to sustainability and environmentalism. Depending on what clothing brands you buy, you may not be aware that some are actually detrimental to the environment. Just like a plastic water bottle, a sports bra made from the wrong materials could end up in a landfill, never to decompose. That is why the company Girlfriend Collective came about – to promote an athleisure brand that is not only stylish but also eco-friendly. All of GC’s items are made from recycled post-consumer materials, with simple patterns and pretty colors. It may not be the most cost-efficient brand, but every environmentalist should consider purchasing a pair of these leggings.